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CRM Migration


An Update on Margaret. She Has Been in Touch.
Margaret has been in the CRM since 2018. This week she emailed and she is still thinking about the parking situation. A Russou data story.


Your Lettings CRM as a Reality TV Show, And Why Every Series Ends the Same Way
Episode 1: The Arrival. A new system joins the office. Everyone is on their best behaviour. Data is being logged correctly and completely. There is genuine enthusiasm. Nobody has yet discovered the import errors. Episode 3: The Plot Twist. A spreadsheet is discovered that was never imported into the system. It contains two years of tenancy data. It was built by someone called Gary. Gary left in March. The spreadsheet is labelled "DO NOT DELETE" and nobody will open it. Episod


The Real Cost of a Bad CRM Migration, And Why It Usually Shows Up Six Months Later
A bad CRM migration doesn't cost you once, it costs you for months. Here are the six hidden costs lettings agencies face, and how proper preparation avoids them.


The Five People in Every Lettings Migration Team
Meet the five people who show up in every lettings CRM migration, the spreadsheet warrior, the reconciliation gremlin, and the rest of the cast that makes migrations actually succeed.
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