Every year, a steady stream of people decide the smartest way into the lettings business isn't to build one from scratch, it's to buy one that already works. Established landlords, a trading name people recognise, income from day one. On paper, it looks like the sensible route. Then completion happens, and the surprises start. At Russou, we sit on the buyer's side of the table for a living. We've seen good businesses bought well, and good businesses bought badly, and the diff

Episode 1: The Arrival. A new system joins the office. Everyone is on their best behaviour. Data is being logged correctly and completely. There is genuine enthusiasm. Nobody has yet discovered the import errors. Episode 3: The Plot Twist. A spreadsheet is discovered that was never imported into the system. It contains two years of tenancy data. It was built by someone called Gary. Gary left in March. The spreadsheet is labelled "DO NOT DELETE" and nobody will open it. Episod

A bad CRM migration doesn't cost you once, it costs you for months. Here are the six hidden costs lettings agencies face, and how proper preparation avoids them.

Meet the five people who show up in every lettings CRM migration, the spreadsheet warrior, the reconciliation gremlin, and the rest of the cast that makes migrations actually succeed.